AI UGC and content production for beauty and fashion brands.
Inflo is a London and Tokyo studio making AI UGC ads, campaign stills and product film for skincare, fragrance and fashion brands. Every piece is made for experimentation at volume, and every frame is directed and signed off by hand.
Creator-led video and UGC
Our creators are AI-generated, then cast and directed like a shoot: the script, the setting and the delivery. The result is AI UGC video that still feels like your brand, made for TikTok, Instagram and YouTube.
One script can run across several creators, so you can find the one your customers respond to.
Fragrance. One script, five creators. Variations for A/B testing.
Variations for creative testing
Paid social runs on fresh creative, because creative fatigue sets in fast. Meta’s Andromeda system now personalises which ad each person sees, and Meta advises advertisers to diversify their creative: one advertiser it features went from three or four new ads a week to almost 50.
We make performance creative in variations: the creator, the hook, the script, the scene and the crop. Your team gets more to test and keeps what works.
Every piece comes cropped for every placement: 9:16 for Stories, Reels and TikTok, 4:5 and 1:1 for feeds, and 16:9 for YouTube and the web.
Fragrance. Multiple creators for a worldwide audience.
Campaign photography
AI product photography and campaign stills, in the studio and in the everyday. Labels, type and colour stay true to your pack.
Skincare. Campaign stills in the studio and the everyday.
Product film, texture and macro
Product films and AI video ads for launches, product pages and paid social.
Texture and macro loops that show how a formula looks and moves.
Skincare. Product film, texture and creator-led video.
Questions
What is AI UGC?
AI UGC is creator-style video made with AI: someone talks to camera about your product, but the person and the setting are generated rather than filmed. Brands use it for paid social and product pages, without booking creators, travel or reshoots.
Are the creators real people?
No. Every creator is AI-generated, then cast and directed for your brand. The same creator can come back for your next campaign.
Is Inflo an AI UGC agency or an app?
A studio. AI UGC apps let your team generate videos from a library of avatars. We work like an agency instead: we cast the creators, write the scripts, direct every scene and check every frame, including the label on your pack.
How is AI content labelled?
Through C2PA Content Credentials, which our video files keep. C2PA is the open standard that records how a file was made, and TikTok reads it to label AI-generated content automatically.
How does a project work?
Send us a brief and your product, or photos of it. We come back with a first round, you choose what goes forward, and we make the variations. Every frame is checked and signed off by hand before it reaches you.
Who is Inflo for?
Beauty and fashion brands and their agencies, in the UK, the US and beyond.
Who runs Inflo?
Jack Howard, a creative technologist with over ten years’ experience in VFX, product and R&D. He founded Inflo Studio in 2025, and the studio works between London and Tokyo.